How I work
With over 10 years in digital and product design, I’ve grown from hands-on UI work to leading multi-disciplinary teams and large-scale design systems.
I approach design management as a balance of clarity, empathy and pragmatism. No two people or projects are alike — so I lead flexibly, adapting to what the team and context need most.
I start by creating clarity. When projects are ambiguous,
I break them down to understand where the true challenges are, whether that's unclear objectives, unrealistic expectations, or misalignment. From there,
I help define what success will look like, not only in business terms, but also in terms of design quality and team wellbeing.
I like to work closely with cross-functional teams to ensure design has a strong voice at the table. I use research and data to support design decisions, and know how to navigate tricky stakeholder dynamics with professionalism and perspective.
Hi I’m Noelia — a design leader with over a decade of experience helping teams and organisations create thoughtful, effective digital experiences.
How I lead
Supporting people is at the core of how I lead. Some need direct guidance, others need space. I stay adaptable, offering support in the way that works best for them. I care about creating growth paths that reflect their ambitions, not mine.
I believe healthy teams produce the best work. I care deeply about team culture, fostering respectful and open collaboration while balancing process with creative freedom.
Ultimately, I see my role as creating the conditions for thoughtful, impactful design to happen, and for people to feel supported while doing it.
People & Mentorship
• I have managed and mentored designers from junior to senior
across in-house and agency settings.
• I am a mentor at University of the Arts London (UAL), guiding students on portfolio strategy and career confidence.
Education
BA(Hons) Graphic Design, UAL
BTEC in Graphic Design, UAL
Clients
Refinitv (LSEG)
Vodafone Group
British Airways
Channel 5
Kellogg’s
Services
Design Management
Design Strategy
Mentorship
UI/UX
Workshops
“Noelia is a naturally gifted designer who thinks deeply about crafting purposeful, meaningful and compelling user experiences. She has a broad knowledge of interface & digital, keeps in step with GUI trends, and always provides multiple approaches & beautifully designed solutions to each challenge. Compassionate and collaborative by nature she is a positive addition to any team and a pleasure to work with”